Getting Found On Google Search And Other Search Engines
As Google and other search engines like Bing develop their algorithms, they all seek to mimic how a human would rate content on a webpage. Many factors come into play when a search engine decides where to rank your website when a search term is used by a user.
How someone finds your website on search without you paying for traffic is called "Organic Search"
Some of the factors, and listed in no particular order include:
- Age of your website domain
- Number of articles and links from other websites to your pages (and authority of those websites)
- Number for links within your website
- The length of the content on your site
- The relevance of your page for the search term used
- Social media signals
- Domain Authority
- Page interactions
Why Getting Found Through Organic Search Is So Valuable
Paid traffic like running an Adwords campaign is a great way to get your business noticed by your preferred audiences, but it stops as soon as you stop advertising, or the cost of ad placements increases as other competitors fight for the same spots.
Example: Getting found on page 1 when a user types in a relevant search term like "heart doctor in Singapore" and assuming you are a cardiologist, would be worth a lot, because most users assume that top searches are "the best".
Just imagine what a top spot on Google for a premium keyword means for your business, if you're running a clinic, a local service business or a contracting service!
So How Do I Get On Page One Or Number 1 Spot?
Well, there's a whole bunch o people claiming they can get you number one spot if you pay them a handsome sum of money, or even for a paltry sum of money. Here's where I would advise any friend who owns a business to be extremely careful.
Cheap in SEO terms for results would most usually mean some sort of non-human, spammy bot behaviour. Or worse yet, some "blackhat" practices that would most certainly get your domain hit with a permanent penalty. (some sites that did well prior got completely removed from search results by Google) It's a devastating outcome for any business an that's why I'd suggest extreme caution when embarking on any SEO service without understanding what they do.
Remember, the more outlandish the claims are for SEO by any company, then greater the risk you might be exposing your entire business to.
We take a completely different approach to SEO: by building great user-friendly and extremely high-value content that people can learn from and be educated — a particular topic related to a service or product being offered by our clients. We manually write SEO-oriented articles on-site and share articles off-site on relevant websites/blogs so we increase the reach of our clients.
Basically we don't go after short-term gains that can hurt your website permanently but we create value for our client's audiences so they will naturally gain rankings. The more users find your content useful, the better your website will rank. It's a marathon and not a sprint.
Having said that, we've got 80% of our clients to top spots on search results within 6-12 months. And they keep going because they know they are building authority and presence online.
"How Long Will It Take My Website To Rank Better?"
It depends. It's based on mainly on how competitive your landscape is, and how your competitors are doing on their SEO. Remember they may have had some head start but have stopped investing in content. This means you have a good chance of overtaking them. We've done it quite a number of times and beat even the top dogs that were dominating specific keywords for a long time. It's about making sure your website offers better value and more content that people enjoy reading. Let's just say our clients are happy with us!
It's good to remember that individual web pages are ranked and not entire sites. However, the more pages you have that are highly ranked, say you're "CNN.COM" any new page you create would be given a lot more authority than say a new website adding a new page. So we usually work on your homepage and several key service/product pages and make sure the content is extremely valuable and useful to anyone who finds your page.
Here's a rough estimate on how long it takes (disclaimer: your results will vary):
- New Website: Give it 9-12 months
- 5-Year Old Site with some content: 3-9 months
- 10- year old site with some content: 3-6 months
Ok How Much Will It Cost?
We get results, and the cost will be minuscule compared to the overall gains for your business. We've done this repeatedly through our proven strategies across all industries. All you need to do is let us do the content work.
Here's the Basic Starting Work For Any SEO Campaign
- 4 x articles a month offsite
- Complete Site Audit to find errors / critical issues
- Keyword Research
- On Page Optimization 15 Hours
- Natural Content Writing
- Meta Title And Description Optimization
- Schema Markup Organisation
- Monthly reporting for tracking search performance and competitor analysis
- 2nd Month 3 x Guaranteed Domain Authority DA Links
- Guaranteed same industry as client or close match
Our basic SEO campaigns start from S$1600 per month.
SO MANY CLIENTS HAVE SEEN THE AMAZING RESULTS AND GROWTH IN TRAFFIC AND SALES FOR THEMSELVES. IT'S YOUR TURN.
Content marketing is making a stronger than ever comeback as the days of cheap online advertising are over. An organic search click is approximately 200% more likely to convert into a paying customer vs a paid search ad.
Let's have a chat about how we can help you.