Your website is Your brand. Don’t stop investing in it. Have the patience to grow it for the long term.
Many business owners these days are into the social media marketing blitz and they have started to put all their products on platforms like Google Shopping, Facebook Marketplace etc. But one thing that many years of web design has taught me is that YOUR website is YOUR brand. If you let a platform replace your own brand, you will ultimately be overexposed to changes on the platform you are invested in. You should always always remember that your prospective customers will always check out your website first and foremost (for your contact information, and legit-ness) before they even make an attempt to contact you. Sure, if you’re invested in your Facebook page and you think that you have “no time to update your site” think about what happens when Facebook decides to change up their algorithms and then suddenly you don’t appear on your followers’ feeds anymore.
The nightmare is real, think about MySpace. Nothing is too big or too established to fail. So keep your website updated and in tip-top shape because it is still YOUR platform and YOUR business.