RiverEdge (CapitaLand)
It’s Always Cool to Chill by the River’s Edge.
It’s not often that land plots are sold by the river, not when Singapore by all means have only a handful of waterways that can be deemed “rivers” to begin with. With the marketing objectives being to portray the new development as a waterside getaway, Realisma was tasked with the responsibility to communicate this in a flash website where we utilized flowing imagery like water reflections, water ripples, moving sailing boats to reinforce the concept of riverside living.
We chose blue/turquoise as the main motif for our design canvas. Everything had to feel a little dreamy, a little ethereal but all within grasp of an online experience where we bombard the senses of the online audience with visual cleverness and aural stimuli.
