CityLights (CapitaLand)
Lights in the City, Trees in the Sky
This development was focused on the new trend of putting sky gardens and bringing about greenery into its architecture. Nestled in the Lavender / Serangoon area of Singapore, this property was poised to be a highly sought-after home/investment for its close proximity to the CBD and its really competitive price point.
Speed was the essence throughout the development process utilizing the whole marketing concept of using illustration-based artwork we followed the theme of almost near-cartoony layouts that had one main purpose, which was to provide sensible links to the most pertinent information that a future homeowner would like to know more about.
