Botanic on Lloyd (CapitaLand)
Getting Natural with Design and Interaction
Personally one of our favourite websites when it comes to creativity and elegance. Our objective was to present a very green-oriented development in a urbanized environment. The whole idea was to combine the concept of town-accesibility with the peace and tranquility of a natural enclave.
The site features a “feature book” which is completely custom built like an application and to create the end “effect” of a natural flipping book, in so-doing we cleverly immerse the site visitor into thinking that he/she is actually flipping through a brochure about the development without even stepping onto the development or showflat.
The navigation panel was to reinforce the entire idea of a very natural and seamless integration of accessibility and tranquility. It was designed into the concept of a leaf.
